Au Royaume-Uni, le moteur Ask (4ème moteur mondial) a en effet lancé une campagne sur le thème Information Revolution. Le message : dans ce pays, 75% des internautes * n'utilisent qu'un seul moteur (Google) pour chercher une information. N'utiliser qu'un seul outil pour s'informer, c'est dangereux (référence au 1984 d'Orwell). Il faut utiliser d'autres moteurs de recherche pour bénéficier d'une information plus fiable et plus variée.

Sur la page d'accueil de la version britannique de Ask, une invation à "rejoindre le mouvement" sur le site Information Revolution : Ask encourage donc à rechercher sur son moteur mais aussi sur Yahoo! ou MSN.

"Did you know that more than 75% of people in the UK use just one search engine to find information? The same search engine. The biggest search engine. The most popular search engine. Why? It's not that there aren't choices, it just seems that most people don't use them.
You can imagine we were rather curious about this, so we did some research and found that 62% of Internet users don't think about which search engine they use. We call that sleep searching, you probably call it 'getting stuff online'.
But statistics aside, if this keeps up, who knows what could happen? One company could eventually be your only source of access to information on the Web! Controlling your mind would only be a step away! Then they'll have you. All too easy...
But this is 2007, not 1984. So we're speaking up before things get out of hand. Raging against the machine kind of thing. The machine of conventional wisdom if you like!
So it's great that you're here, Viva You!
Now, click around, take part in this debate. We want you to spread the message, try something new, shake things up a little. Go on, you know you want to."

* 90% en France selon Comscore...

> Voir aussi :
Le Top 100 des moteurs de recherche "alternatifs"
Le nombre de résultats communs entre les moteurs diminue de plus en plus

Christophe ASSELIN