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Baromètre des pratiques de veille 2012 : en téléchargement gratuit
--> sources, salaires, budget et pratiques des veilleurs

Quelles sont les sources et médias web surveillés par les professionnels de la veille ? Quel est le budget des cellules de veille ? Quel est le salaire moyen d'un veilleur ? Depuis 2007, Digimind, éditeur de logiciels de veille et e-réputaiton,  réalise des études pour mieux comprendre les pratiques et moyens des professionnels de la veille.  

Baromètre des pratiques de veille 2012

La version 2012 du Baromètre des pratiques de Veille vient de paraître. Comme les précédentes éditions, cette étude dresse un panorama des différentes pratiques des professionnels de l’information (de l’Intelligence économique à la veille stratégique en passant par le marketing et l’e-réputation) en France mais aussi à l’étranger. Cette version 2012 s’est ouverte à l’international avec une étude qui se consacre aux professionnels de la veille en France mais aussi dans plusieurs pays européens (Royaume-Uni, Allemagne, Espagne, Danemark,…) et aux USA.

Découvrez les résultats détaillés dans l’étude en téléchargement gratuit: Baromètre Digimind des pratiques de Veille 2012

Voici quelques enseignements du Baromètre 2012 :
- Chez les professionnels de la veille aussi, les réseaux sociaux se développent en tant que sources à surveiller : 80% des pros les surveillent (dont plus de 60% qui monitorent Twitter et près de 70% qui surveillent LinkedIN)
- Les budgets moyens de veille et social monitoring sont plutôt à la baisse
- Les salaires moyens se situent entre 35000 et 45000 €

Twitter Twitter: @asselin

Christophe ASSELIN

Digimind Logiciel de e-réputation, social media monitoring et veille
[ intelligence-center.com ]
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Ecrit par christophe asselin, le Mercredi 27 Juin 2012, 09:42 dans la rubrique "Veille".

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